Journal of the Academy of Marketing Science
Journal of the Academy of Marketing Science > 2015 > 43 > 4 > 512-527
Journal of the Academy of Marketing Science > 2015 > 43 > 4 > 411-428
Journal of the Academy of Marketing Science > 2015 > 43 > 4 > 528-544
Journal of the Academy of Marketing Science > 2015 > 43 > 4 > 429-452
Journal of the Academy of Marketing Science > 2015 > 43 > 4 > 490-511
Journal of the Academy of Marketing Science > 2015 > 43 > 4 > 453-471
Journal of the Academy of Marketing Science > 2015 > 43 > 4 > 472-489